13 AI CRMs · pricing checked October 3, 2026
AI CRM: how 13 CRMs price their AI
An AI CRM uses AI agents to research leads, write follow-ups, answer chats and calls, and update records for you. The catch is how the AI is billed: some include it, some sell credits, some charge per conversation or per minute.
- Credits, conversations and minutes explained
- Voice agent prices
- From each company's own pages
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How the AI is billed
The four ways CRMs charge for AI
Two CRMs with the same seat price can cost very different amounts once AI agents start working. Here's how each model works, with real examples.
| Model | How you pay | Examples (checked October 3, 2026) |
|---|---|---|
| Included in the plan | AI features come with certain plans, sometimes with monthly caps | Zoho CRM Zia agents on Professional and up; Pipedrive call summaries on every plan; Insightly Copilot with 75 or 100 queries |
| Credits | A monthly allowance, then you buy more; each action costs a set number of credits | HubSpot: 500 / 3,000 / 5,000 credits included, then $0.01 each; Close: 500 to 2,000 credits per user; Attio: $70 a month (yearly) per 5,000 |
| Per conversation or action | A price each time an agent handles a conversation or takes an action | Salesforce: $2 per conversation, or $0.10 per standard action; Freshsales: $49 per 100 AI agent sessions |
| Per minute (voice) | Phone agents billed by the minute, often plus voice, AI model and phone charges | HighLevel: $0.045 a minute for the voice engine plus text-to-speech, model and phone costs; HubSpot: 50 credits a minute |
Side by side
What each CRM's AI does and costs
Best for: businesses that want AI agents working inside their own customer data and want to shape the software around them.
- AI worker boxes from 6.5¢/hour awake
- API and MCP access
AI agents run in AI worker boxes, which start at 6.5¢ an hour while awake on pay as you go, and AI model use is billed per use at the same rates on every plan. Texting, calling and email live in the same CRM, so agents can follow up on their own. Each company gets its own app code it can change with its own AI tools.
HubSpot
Breeze Assistant is free on every plan; agents run on credits.
Starter, Professional and Enterprise include 500, 3,000 and 5,000 HubSpot credits a month; extra credits are $0.01 each pay as you go, or sold in monthly packs. HubSpot's rate sheet lists 50 credits per resolved customer-agent conversation, 100 credits to research one lead, and 50 credits per minute of voice. HubSpot AI
Salesforce
Agentforce, priced per action, per conversation or per user.
Flex Credits cost $500 per 100,000, which works out to $0.10 per standard action and $0.15 per voice action. Customer conversations can be bought at $2 each, or companies can add Agentforce at $125 per user a month. Max editions start at $550 per user and include 2.75 million Flex Credits a year. Agentforce pricing
Zoho CRM
Zia AI included by edition.
Zia agents, the Ask Zia assistant, writing help and workflow creation come with Professional, Enterprise and Ultimate. Prediction features have per-org limits, such as 5 Zia Scores on Professional and 10 on Ultimate. Zia
Pipedrive
Call intelligence on every plan, including Lite.
Pre-call briefs, call recording with summaries, CRM field updates after calls and AI report building are on all plans. The AI email writer and email summaries are on Premium and Ultimate. Pipedrive AI
Freshsales
Freddy AI, with a paid chat agent.
The Freddy AI Agent costs $49 per 100 sessions, and Growth, Pro and Enterprise include 500 bot sessions. Contact scoring, deal insights and next-best-action suggestions are on Pro and Enterprise. Freshsales plans
Close
Chloe agents on every plan; you pay for the work they do.
Plans include 500 to 2,000 AI credits per user, from Solo to Scale, and extra credits start at $20 for 1,200. Chloe can call and qualify leads, paid in AI credits plus telephony. Close pricing
monday CRM
AI agents with monthly allowances by plan.
An outreach caller agent includes up to 200 minutes on Basic and Standard, and a lead sourcer finds up to 600 leads on Basic, Standard and Pro. monday doesn't publish a dollar price per AI credit for its CRM. monday CRM pricing
Attio
AI agents and Ask Attio, paid with credits.
Ask Attio and AI agents run on credits on every plan, including Free. Extra credits are $70 a month per 5,000 on yearly billing, or $85 monthly. Attio pricing
folk
AI assistants included with monthly limits.
Standard includes 2,000 AI-filled fields, 200 research lookups and 1,500 workflow-assistant credits a month; Premium raises the workflow allowance to 10,000. folk pricing
HighLevel
Voice and chat AI, pay per use or bundled.
Voice AI costs $0.045 a minute for the voice engine, plus text-to-speech from $0.015 to $0.17 a minute, plus AI model and phone charges. Speech-to-speech voice is $0.10 or $0.20 a minute plus phone, and review replies are $0.01 each. HighLevel AI pricing
Nutshell
AI chatbot and assists on every plan.
Every plan includes an AI website chatbot, unlimited AI assists such as reply starters and recaps, and a monthly allowance of AI outcomes like call summaries. The AI campaign builder comes with the $49-a-month Marketing add-on. Nutshell AI
Insightly
AI Copilot on the higher plans.
AI Copilot comes with 75 queries on Professional and 100 on Enterprise, and isn't on Plus. Email summaries and replies are on every plan. Insightly pricing
Before you buy
What to check in an AI CRM
- What one credit or action buys. HubSpot charges 50 credits per resolved conversation but 100 to research one lead, so the mix of work decides the bill.
- The full voice price. Per-minute voice prices often exclude text-to-speech, the AI model and phone minutes, which are billed on top.
- What's included before you pay. Allowances like Close's 500 credits per user or monday's 200 caller minutes cover light use.
- Whether the AI can act. Summaries and writing help are common; agents that text, call and update records on their own are not.
Common questions
What is an AI CRM?
A CRM with AI built in: assistants that answer questions about your data, agents that research leads or answer chats and calls, and automation that updates records from calls and emails. How it's billed varies more than the features do.
Which CRMs include AI at no extra cost?
HubSpot's Breeze Assistant is included on every plan, Pipedrive includes call summaries and AI reports on every plan, and Zoho CRM includes Zia agents on Professional and up. Agents that do a lot of work usually draw on credits or per-use pricing.
How much do AI voice agents cost in a CRM?
HighLevel charges $0.045 a minute for its voice engine plus voice, model and phone costs, or $0.10 to $0.20 a minute for speech-to-speech plus phone. Salesforce charges $0.15 per voice action. HubSpot's voice agent uses 50 credits a minute, which is $0.50 at its $0.01 pay-as-you-go credit price.
Does Salesforce Agentforce cost extra?
Usually. Agentforce is sold as Flex Credits ($0.10 per standard action), $2 per conversation, or a $125 per user add-on, and it's included in Max editions from $550 per user. Salesforce Foundations includes limited credits for free.