8 CRE CRMs · prices checked October 11, 2026
Commercial real estate CRM: 8 CRMs compared
A commercial real estate CRM keeps the building, its owner, its tenants, the comps and the lease dates on one record, next to your tenant rep, landlord rep and sale pipelines. Here's what each one costs per broker.
- Properties, comps and leases
- Per-broker pricing
- Prices from each company's page
Sponsored
AttackDesk
Start free, pay as you go, and build the CRM your brokerage actually works from: change your app's own code with your AI tools or a developer to add property records, comps and lease-expiration reminders. Calls, texts and AI agents are built in, with no per-user fee.
- Free to start
- Pay as you go
- Rewrite the software
- Developer friendly
- Build what you need
Calculator
What would your brokerage pay?
CRE CRMs are priced per broker. Pick how many people need a seat to compare entry plans.
Entry plans. AscendixRE includes the Salesforce license and is billed yearly only. RealNex charges a one-time $99 per user setup fee. Rethink lists $129 a month without saying whether that's per user; Buildout starts at $125 per user with full pricing on a demo.
Side by side
The 8 commercial real estate CRMs
Each one in detail
Best for: Any industry that wants its own fields and workflow
- Your own app code
- Texting and calling built in
Each company gets its own app code that it can change with its own AI tools, so a brokerage can add listing fields, a law firm matter stages, a nonprofit donor history or a recruiter candidate pipelines. Texting, calling, email and AI agents are built in, pricing is per company with no per-user fee, and pay as you go has no monthly fee.
Best for: Individual CRE brokers who want a simple CRM with comps
- Sale and lease comps
- LightBox property data import
ClientLook, now sold by LightBox, is $1,068 per user a year paid up front (about $89 a month) or $129 per user month to month, after a 10-day free trial. It tracks properties, listings, sale and lease comps and one pipeline across all deal types, and can import property records from LightBox's data service of 155 million+ records.
Best for: CRE brokers who want a property-centric CRM with lease alerts
- Lease expiration alerts
- $99/user setup fee
RealNex's KRM CRM is $129 per user a month on an annual plan, $134 billed monthly on an annual commitment, or $159 with no commitment, plus a one-time $99 per user implementation fee. The all-in Navigator platform is $199, $229 or $259 with a $149 per user fee. KRM keeps owners, tenants and leases on each property record and sends alerts months ahead of lease expirations.
Best for: CRE brokerages that want a broker CRM built on Salesforce
- Salesforce license included
- Stacking plans on Enterprise
AscendixRE xRE Foundations is $79 per user a month billed annually with the Salesforce license included, and tracks properties, listings, availabilities, leases and sales. xRE Enterprise, $99, adds map and ZIP code search, stacking plans and commission calculations; an AI Suite starts at $39 a month per organization.
Best for: CRE brokers who want a property-centric CRM with comps
- Comps and stacking plans
- Rethink+ $299 with owner data
Rethink lists at $129 a month and Rethink+ at $299 a month; the page doesn't say whether that is per user or how it's billed. Rethink covers a property and listing database, comps tracking, deal pipelines and map search of CRM data, and Rethink+ adds property ownership data and AI owner research.
Best for: CRE brokerages that want CRM, listing marketing and deal tracking in one system
- CRM, marketing and transactions in one
- CRM+ adds owner prospecting
Buildout lists solutions starting at $125 per user a month, priced by seat count plus platform maintenance; detailed pricing comes through a demo. Its CRM tracks contacts, properties, comps and pipeline, and its Showcase tool builds OMs and property websites and syndicates listings to 10+ partners.
Best for: CRE investment and capital teams that work through warm introductions
- Relationship intelligence
- Lease expirations in pipeline
4Degrees charges per user per month but gives prices only on request. Its CRE page describes pipelines that carry property listings and lease expirations, and relationship intelligence that finds warm introduction paths to investors and brokers.
Best for: Visual sales pipelines
- $168 per seat a year on Lite
- Premium $59 yearly
Lite is $14 per seat a month on a yearly plan, which Pipedrive bills as one $168 payment per seat. Month to month, Lite is $24. Growth is $39 yearly ($49 monthly) and Premium, the plan it marks most popular, is $59 yearly ($79 monthly).
Checklist
What a commercial real estate CRM should handle
- Property records: each building with its owner, tenants, size and available space.
- Comps: sale and lease comps saved as deals close, ready for the next pitch.
- Lease expirations: reminders months before a tenant's lease ends, when the next deal starts.
- Deal types: separate pipelines for tenant rep, landlord rep and investment sales.
- Map search: find every owner or tenant in a submarket from the map.
Common questions
What is the best CRM for commercial real estate?
For a single broker who wants comps, ClientLook is $89 per user a month paid yearly. AscendixRE, $79 per user yearly, runs on Salesforce with the license included. RealNex KRM, $129 per user yearly, adds lease-expiration alerts. Buildout suits brokerages that also want listing marketing.
How is a commercial real estate CRM different from a residential one?
A commercial real estate CRM is built around the property: owners, tenants, lease dates and comps. Residential CRMs track buyer and seller leads through a short sale cycle. For those, see CRM for real estate agents.
Can a general CRM like Pipedrive work for commercial real estate?
Yes, with setup. Pipedrive has a page for commercial real estate teams and starts at $14 per seat a month yearly, but you'd add your own fields for properties, comps and lease dates. Purpose-built CRE CRMs come with those records.