13 real estate CRMs · prices checked October 3, 2026
CRM for real estate agents: 13 CRMs compared
A CRM for real estate agents captures leads from your website and portals, routes them to the right agent, and keeps your sphere and past clients in touch. Here's what each one includes and what a solo agent or a team actually pays.
- Solo agents to brokerages
- Setup fees and contracts shown
- Prices from each company's page
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AttackDesk
Start free, pay as you go, and build the real estate CRM you actually want: change your app's own code with your AI tools or a developer to add listing fields, showing follow-ups and lead routing. Calls, texts and AI agents are built in, with no per-user fee.
- Free to start
- Pay as you go
- Rewrite the software
- Developer friendly
- Build what you need
Calculator
What would your team pay?
Real estate CRMs mix per-user prices, flat team plans, setup fees and 12-month agreements. Pick your team size and billing to see each one's lowest plan, priced from its own page.
Lowest plan that fits the team size. Excludes optional dialers, lead-generation ads and IDX feed fees. Sierra and Real Geeks also charge a one-time $500 setup fee as noted.
Side by side
The 13 real estate CRMs
Each real estate CRM in detail
Best for: Any industry that wants its own fields and workflow
- Your own app code
- Texting and calling built in
Each company gets its own app code that it can change with its own AI tools, so a brokerage can add listing fields, a law firm matter stages, a nonprofit donor history or a recruiter candidate pipelines. Texting, calling, email and AI agents are built in, pricing is per company with no per-user fee, and pay as you go has no monthly fee.
Best for: Real estate agents and teams
- Calling add-on $33–$39
- Pro: 10 users
Grow is $58 per user a month billed yearly, or $69 monthly, with calling as a $33 to $39 add-on. Pro is $416 a month yearly ($499 monthly) for 10 users and includes calling and texting.
Best for: Agents and teams that want an IDX lead site and CRM together
- Starter includes 1 user
- +$500 setup if paid monthly
Starter is $299.95 a month on a 12-month agreement paid up front, with 1 user and $75 for each extra user; paying monthly makes it $359.95 plus a one-time $500 setup fee. Essential, $399.95 paid yearly, includes 3 users and a built-in dialer. Growth, $599.95 paid yearly, includes 5 users.
Best for: Agents who want an IDX website, CRM and optional ads in one package
- 2 users included
- +$500 one-time setup
The platform is about $333 a month paid yearly ($3,990), $399 a month on a 12-month term or $599 on a 6-month term, with 2 users included and a one-time $500 setup fee. Extra users are $25 each for users 3 to 10. Its dialer includes unlimited calling, texting and email.
Best for: Solo agents and small teams on a budget
- Up to 5 team members (shared login)
- Transaction management included
The CRM plan is $49 a month, or $499 a year (about $42 a month), and covers up to 5 team members on a shared login, with $20 a month for each additional batch of 5. Transaction management and drip campaigns are included on every plan. Texting is a $11-a-month add-on with an $80 registration fee.
Best for: Agents who farm their sphere with MLS market reports
- Team plans: 5, 10, 25 users
- Transaction management built in
Pro is $179 per user a month. Team plans are $399 for up to 5 users, $699 for up to 10 and $1,199 for up to 25; the page doesn't say whether these are monthly or yearly prices. It includes MLS-powered market reports and transaction tracking.
Best for: Agents focused on staying in touch with past clients
- Team members from $28.90
- Monthly e-newsletter included
An individual plan is $46.75 a month billed yearly, or $55 monthly; team members are $28.90 yearly or $34 monthly each. It includes a done-for-you monthly e-newsletter and an agent website. The page doesn't state a currency, and IXACT is a Canadian company.
Best for: Agents who want workflow automation from lead to past client
- 14-day trial
- Team pricing on request
After a 14-day trial, the single-user plan is $79 a month. Team prices aren't published. It automates workflows from lead conversion through listing management and transaction coordination.
Best for: Brokerages that want a CRM built on Salesforce
- Built on Salesforce
- Built-in e-signature
Propertybase starts at $89 per user a month with the Salesforce license included; the page doesn't describe billing. It's aimed at brokerages of 10 to 200+ agents and includes lead routing, listing matching and Authentisign e-signature.
Best for: Agents and teams that want an IDX site, CRM and AI follow-up
- Agent, Team, Broker plans
- 20% ad management fee
Lofty doesn't publish prices; every package says request pricing. Its optional lead-generation ads carry a 20% ad management fee. Plans include a customizable IDX website, a dialer and lead routing.
Best for: Teams and brokerages that want front and back office from one vendor
- Formerly kvCORE
- IDX sites and Smart CRM
BoldTrail, formerly kvCORE, gives pricing after a demo; its FAQ says there's no single list price. The platform includes IDX websites, an AI-powered CRM and marketing automation, with back-office add-ons.
Best for: Teams that want managed lead follow-up
- Concierge lead follow-up
- Plans from 2 to 25 users
BoomTown doesn't publish prices. Its plans include 2 users (Launch), 5 (Core) and 10 or 25 (Grow), and a concierge team can follow up on leads by text and call.
Best for: Teams that want CINC to run paid lead generation
- AI add-on from $200/mo
- Dialer: 3 lines $75/mo
CINC's four plans, from Solo (1 user) to Select (50+ users), are priced on request. Its AI add-on starts at $200 a month and the dialer is $75 a month for 3 lines.
Checklist
What a real estate CRM should handle
- Lead capture from every source: your IDX site, portals and ads land in one list, tagged by source.
- Lead routing: round robin, first to claim, or by price range and ZIP, so a new lead reaches an agent in minutes.
- Calling and texting from the record: every call and text logged on the contact, with a dialer for follow-up blocks.
- Sphere and past-client follow-up: drip campaigns, anniversaries and market reports that keep you in touch for years.
- Transaction tracking: deadlines and documents from contract to close, built in or connected.
Common questions
What is the best CRM for real estate agents?
It depends on where your leads come from. Follow Up Boss is built to route leads from many sources, at $58 per user a month billed yearly. Sierra Interactive and Real Geeks bundle a lead-generating IDX website with the CRM. Wise Agent is the lowest published price, about $42 a month billed yearly for up to 5 team members on one login.
How much does a real estate CRM cost?
From about $42 a month (Wise Agent, yearly) to $600 or more for team plans with an IDX website. Watch for setup fees: Sierra charges $500 when you pay monthly and Real Geeks charges $500 on every term. Lofty, BoldTrail, BoomTown and CINC only quote prices.
Do real estate CRMs require a contract?
Some do. Sierra Interactive plans are 12-month agreements, and Real Geeks sells 6-month and 12-month terms. Follow Up Boss and Wise Agent bill month to month or yearly with no long contract stated.
Is there a free CRM for real estate agents?
None of the real estate CRMs here publishes a free plan. General CRMs with free plans, like HubSpot (2 users) and Zoho CRM (3 users), can work, and AttackDesk has no monthly fee to start. See all 18 CRM examples with prices.