Prices checked October 3, 2026
CRM examples: 18 real CRMs and what they cost
These 18 CRM examples are real products you can buy today, grouped by the kind of business they fit. Each shows who it's built for and its starting price, taken from the company's own pricing page.
- Prices from each company's page
- Free plans flagged
- Every price linked to its source
Find your CRM
What kind of business do you run?
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AttackDesk
The CRM you can rewrite. Start free, pay only for what you use, and change the app's own code with your AI tools or a developer to add the fields, screens and automations your business needs. API and MCP access come with it.
- Free to start
- Pay as you go
- Rewrite the software
- Developer friendly
- Build what you need
By business type
Find a CRM built for your kind of work
A CRM (customer relationship management system) keeps every customer, conversation and deal in one place. The right one depends on how your business wins and runs jobs.
Contractors
11 tools for builders, remodelers and trades, with what a 5-person office pays.
CRM for contractors →
Roofers
8 roofing CRMs with measurements, proposals and production, priced for a 3-person office.
CRM for roofers →
Marketing agencies
7 options split by job: winning clients, or running a CRM for each client.
CRM for marketing agencies →
Real estate
13 real estate CRMs, from Follow Up Boss to Sierra, with team pricing.
CRM for real estate agents →
Law firms
Clio, with case management and client intake together.
See the law firm pick →
Nonprofits
Bloomerang, for donors, gifts and volunteers.
See the nonprofit pick →Side by side
All 18 CRM examples compared
"Per user" prices multiply by your team size. Flat prices cover a set number of users. A yearly price means you pay for 12 months up front. Each price links to the company's own pricing page.
Prices in US dollars, checked October 3, 2026. Taxes, add-ons and onboarding fees are extra where noted in each profile below.
CRM examples for small businesses
General CRMs: contacts, deals and a sales pipeline, usable in almost any industry. The main differences are price per user, contact limits and how hard they push add-ons.
Best for: Businesses and agencies that text and call customers
- No per-user fee
- 3.1¢ a text, 5.8¢ a call minute
Pay as you go has no monthly fee. You pay for what you use, such as 3.1¢ per text and 5.8¢ per call minute. Monthly plans of $29, $79, $197 and $329 lower those usage prices, and agencies need a plan of $29 or more to make client accounts. Each company also gets its own app code, which it can change with its own AI tools.
Best for: Small teams that want to start free
- Free for 2 users
- $1,500 onboarding on Pro
The free plan covers 2 users with no card required. Starter shows $7 per seat a month as a limited-time offer for new customers, billed yearly, against a regular $20. Professional is $90 per seat a month and Enterprise starts at $150, and both carry required one-time onboarding fees of $1,500 and $3,500.
Best for: Cost-conscious sales teams
- Free for 3 users
- Enterprise $40 yearly
Standard is $14 per user a month billed yearly, or $20 month to month. Professional is $23 yearly ($35 monthly) and Enterprise is $40 yearly ($50 monthly). Of the free plans here with stated limits, it allows the most users.
Best for: Visual sales pipelines
- $168 per seat a year on Lite
- Premium $59 yearly
Lite is $14 per seat a month on a yearly plan, which Pipedrive bills as one $168 payment per seat. Month to month, Lite is $24. Growth is $39 yearly ($49 monthly) and Premium, the plan it marks most popular, is $59 yearly ($79 monthly).
Best for: One simple price for everyone
- One plan, no tiers
- 30-day trial, no card
Everything is included for $15 per user a month, plus tax, with no contract. There are no tiers, so the price you see is the price you pay as you add people. The free trial runs 30 days with no card.
Best for: Startups on a budget
- Free for 3 users
- Pro $39 yearly
Freshworks' plan comparison lists a free plan for up to 3 users, with contacts, deals, a visual pipeline, email sync and a built-in phone. Growth is $9 per user a month billed yearly, or $11 monthly. Pro is $39 yearly ($47 monthly) and Enterprise is $59 yearly ($71 monthly).
Best for: Teams already on monday.com
- Seats sold in packs from 3
- 1,000 contacts on Basic
Basic is $12 per seat a month yearly ($18 monthly) and covers 1,000 active contacts and deals. Standard is $17 yearly ($25 monthly) for 10,000, and Pro is $28 yearly ($41 monthly) for 100,000. Seats come in packs, starting at 3, so a solo owner still pays for three.
Best for: Google Workspace teams
- 2,500 contacts on Basic
- Works inside Gmail
Basic is $23 per seat a month paid yearly ($29 monthly) with a 2,500-contact limit. Professional is $59 yearly ($69 monthly) for 15,000 contacts, and Business is $99 yearly ($134 monthly) with no contact limit.
Best for: Sales teams that live on the phone
- Solo: 1 user, 10,000 leads
- Dialer from $99
Solo is $9 a month yearly ($19 monthly), but it's limited to 1 user and 10,000 leads, with no workflows. Essentials is $35 per user yearly ($49 monthly). The power dialer and workflows start at Growth, $99 per user yearly ($109 monthly).
CRM examples for contractors and home services
Full contractor comparison →Field service CRMs add scheduling, dispatch, quotes and invoices. Most charge a flat price that includes a set number of users, which works out cheaper than per-user CRMs for small crews. Roofers have their own tools: see CRM for roofers.
Best for: Home service and trade crews that want calls, texts and follow-ups in one place
- No per-user fee
- Missed-call text back
Calls, texts, missed-call follow-ups and the job pipeline live on each customer's record, and AI agents can reply when the crew is on a roof or under a sink. Each company gets its own app code, so you can add the job fields your trade uses with your own AI tools. Pay as you go has no monthly fee; you pay per use, such as 3.1¢ a text and 5.8¢ a call minute.
Best for: Home service businesses
- Team plans include 5 users
- Connect team $149 yearly
Core for one user is $29 a month billed yearly, $39 monthly with a one-year commitment, or $49 with no commitment. Team plans for 2 to 5 people include 5 users: Connect is $149 a month yearly and Grow is $229.
Best for: Home service crews
- Essentials: 5 users
- MAX: 8 users
Basic is $59 a month yearly ($79 monthly) with 1 user. Essentials is $149 yearly ($189 monthly) with 5 users, and MAX is $299 yearly ($329 monthly) with 8 users. The pricing page also runs short first-month promos.
Best for: Large HVAC, plumbing and electrical shops
- Three plans
- Per technician
ServiceTitan doesn't publish prices. Its three plans, Starter, Essentials and The Works, are priced per technician after a sales call.
CRM examples for marketing agencies
Full agency comparison →Agencies need one CRM per client, kept separate, with the agency able to switch between them. That rules out most single-company CRMs.
Best for: Agencies whose clients text and call their customers
- Client accounts from $29/mo
- Staff limited per client
Each client gets its own company account with its own app code, contacts and phone numbers, and staff can be limited to the clients they work on. Client accounts need a monthly plan of $29 or more, priced per company instead of per seat. Usage is billed as it happens, such as 3.1¢ a text and 5.8¢ a call minute on pay as you go.
Best for: Marketing agencies that resell a CRM
- 3 sub-accounts on Starter
- Unlimited from $297
Starter is $97 a month ($970 a year) with 3 client sub-accounts and unlimited contacts and users. Unlimited is $297 a month with unlimited sub-accounts. Agency Pro, $497 a month, adds rebilling with a markup so the agency can resell usage.
Industry CRMs for real estate, law, nonprofits and recruiting
Some industries have CRMs built around their own workflow, such as listings, client intake, donors or candidates. AttackDesk can be shaped to any of them; the other four are built for one industry each and publish at least a starting price.
Best for: Any industry that wants its own fields and workflow
- Your own app code
- Texting and calling built in
Each company gets its own app code that it can change with its own AI tools, so a brokerage can add listing fields, a law firm matter stages, a nonprofit donor history or a recruiter candidate pipelines. Texting, calling, email and AI agents are built in, pricing is per company with no per-user fee, and pay as you go has no monthly fee.
Best for: Real estate agents and teams
- Calling add-on $33–$39
- Pro: 10 users
Grow is $58 per user a month billed yearly, or $69 monthly, with calling as a $33 to $39 add-on. Pro is $416 a month yearly ($499 monthly) for 10 users and includes calling and texting.
Best for: Law firms
- Clio Grow at Elite
- Starter $49/user
Clio Manage starts at $49 per user a month. Higher plans are priced on request, and Clio Grow, its intake and CRM product, is included at the Elite level.
Best for: Nonprofits and donor management
- Giving platform from $242
- Fundraising bundled with CRM
Bloomerang CRM starts at $125 a month, billed yearly. The full giving platform starts at $242 a month, and its fundraising tools must be bought together with the CRM.
Best for: Staffing and recruiting agencies
- Core $165/user
- Free implementation
Bullhorn Starter is $99 per user a month and Core is $165, both through a quote request. Larger plans are priced on request.
A CRM example for larger sales teams
Best for: Growing and large sales teams
- Free Suite: 2 users
- Pro Suite $100 yearly
Starter Suite is $25 per user a month, billed monthly or yearly. Pro Suite is $100 per user a month on a yearly contract. The top editions, Core, Advanced and Max, run $195, $395 and $550 per user a month, billed yearly. The Free Suite covers 2 users and 100 emails a month, and you have to log in at least once every 60 days to keep it.
How it works
What a CRM does, using one lead as the example
Every CRM on this page does the same core job: it records each person, every conversation with them, and where their deal stands. Here is one lead moving through a typical CRM at a small service business.
The four types of CRM, with examples
CRMs are usually grouped by the job they lean toward. Most real products mix all four, so treat these as emphasis, not boxes.
Operational
Runs daily sales, service and marketing work: pipelines, reminders, follow-up texts. Pipedrive and Jobber lean this way.
Analytical
Turns records into reports: win rates, revenue by lead source, how long deals sit in each stage. Salesforce and Zoho CRM have deep reporting.
Collaborative
Shares one customer history across teams, so the office, the field crew and billing see the same notes. Housecall Pro is built around this.
Strategic
Focuses on keeping customers over the long run, with segments, repeat-service reminders and loyalty tracking.
Spreadsheets
Is Excel a CRM?
No, but a spreadsheet can do a CRM's most basic job: one row per customer with their details and status. Plenty of businesses start there. It stops working when you need things it can't do on its own:
- a reminder when a lead hasn't heard back in three days
- calls, texts and emails logged on the customer's record automatically
- two people updating the same customer without overwriting each other
- a pipeline view that shows what each deal is worth at each stage
The usual sign it's time to switch is a lead that went cold because nobody remembered to follow up.
Do it yourself
Can you build your own CRM for free?
Yes, with trade-offs. Each free option costs time instead of money: you build the views, keep it running and connect your phone and email by hand.
- A spreadsheetOne row per customer. Free and familiar, with no reminders or call logging.
- A no-code database templateViews, forms and filters you set up yourself. You maintain it as you grow.
- Open-source CRM softwareFree to download, but you host it, update it and secure it.
AttackDesk takes a middle path: no monthly fee to start, you pay only for what you use, and each company gets its own app code it can change with its own AI tools. Its prices are in the agencies section.
Before you buy
How to choose a CRM from this list
- Start with your industryIf a CRM is built for your trade, it already has the fields and steps you need, like jobs, listings or donors.
- Price your real team sizeFive users on Pipedrive Growth cost $195 a month on a yearly plan (5 × $39). Five on Jobber's Connect team plan cost $149, because that plan includes 5 users.
- Check what's cappedContact limits (Copper Basic stops at 2,500), seat packs (monday starts at 3) and onboarding fees (HubSpot Professional adds $1,500) change the real price.
Common questions
What is a CRM, with an example?
A CRM is software that keeps every customer, conversation and deal in one place. For example, a roofing company's CRM logs a homeowner's call, creates a deal, reminds the owner to send a quote and records the signed job. HubSpot, Zoho CRM and Pipedrive are common general examples.
Which CRM is best for beginners?
One with a free plan or a single simple price. AttackDesk has no monthly fee and charges only for what you use. HubSpot is free for 2 users, and Zoho CRM and Freshsales for 3. Less Annoying CRM charges one flat $15 per user a month with no tiers to work out.
Can I build my own CRM for free?
Yes, with a spreadsheet, a no-code template or open-source software you host yourself. Each costs time instead of money. See the options above.
Is Excel a CRM software?
No. A spreadsheet can hold your customer list, but it can't remind you to follow up or log calls and texts on its own. See when a spreadsheet stops working.